How Miss Wilson Jefferson Helped Me Win a Sneaker Design Competition

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Reebok was hosting a sneaker design competition in Santa Monica, California. At 17 years old, the company told him he would be too young to work for them. "I promised myself if I ever became a footwear designer, I would take it out on Reebok and make them regret"

Over the course of his storied career as a designer and educator, Dr. D’Wayne Edwards has created more than 500 footwear styles for premier entertainers such as Tupac, Dr. Dre, Snoop Dog, and Notorious B.I.G. His designs have been worn in six Olympics and graced all MLB, NFL, and NBA stadiums. He joins to talk about his remarkable career and current role as President of Pensole Lewis College of Business and Design.