How Do You Reach People Who Don't Trust You?

iTing: In order to reach these people who are in the middle, who are kind of on the fence, you need it to sort of spread beyond your sort of default audience. How do you create great content that people who already trust o you will share with those who don't necessarily trust or believe what you typically put out? Oh, goda, love that question too. And that is all about quality, handsdown. If something is good and well done and defensible, even if you disagree with it, or it just opens your eyes a little bit, or it makes you feel smarter, people will share that.