Catalog & Cocktails: The Honest, No-BS Data Podcast cover image

Is your Modern Data Stack delivering value? w/ Sarah Krasnik

Catalog & Cocktails: The Honest, No-BS Data Podcast

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The Interplay Between Marketing and Analytics

Timothy Stanley: I like the way that you're kind of thinking about this interplay here and this approach to action ability. You know, who define what good action is? Is it the marketer? Or is it the analytics team? Like, how how do you get to action ability? Are you actually getting good requirements from the marketing team when they ask for, like, data on things like that? He says there's going to be a gradual transition from marketing to data. But slowy, slowly, as you work backwards,. It's not going t be a cliff, a gradual transition," he adds.

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