Pricing Isn't the Only Move That's Left

So in old school marketing education one of the things that people do is aggregating for PES or yeah yeah they forget about price and then pricing is you know critical as part of marketing but not necessarily always considered as part of a larger strategy. How often do you find yourself in that kind of scenario and how often is that the only move that's left and pricing isn't the way to fix it? So positioning packaging that's that's the question so that that comes up and we do we handle both of those things as well because some people are very like if you have a commoditized space like let's say you're doing email like you're sending you know like a centigrade or

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