A lot of books about persuasion neglect the idea of using story, real story, to present your ideas. People don't do that whether they're writers or TED talkers - it's too easy to write a book now. A story is 22 times more memorable than a fact,. especially on the progressive side. And one of the reasons I think liberals' progress is left is because they turn up just with a sheet of papers, stats, studies and peer reviewed journals. It's like the other person's just telling a great story. But those two things are extremely important. Maybe you could describe steel manning. The science behind it is so solid. When somebody tells a story, the listener

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