RV 67 - Mindset, Metrics, and Execution | Salesforce Simplified with Mike Boyle
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How to Measure the Success of B2B Marketing Campaigns
How do you measure the success of B2B marketing campaigns? Depends what the goal of the campaign is. You should be measuring it on dollars of pipeline created versus ad dollars spent. For demand capture type of stuff you should be measuring against ROAS and Cost of acquisition.
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