💰 Intelligems - The Ultimate Profit Optimization Tool🔗 https://www.intelligems.io/
In this special episode of Chew On CRO, featuring Drew from Intelligems, Ash and Drew discuss powerful results from a series of tests focused on boosting profit for e-commerce websites through conversion rate optimization (CRO). They highlight the importance of profit per visitor as a key metric and explore various CRO strategies, including risk reversal, social proof, navigation, value proposition highlighting, landing pages, personalization, iterative page launches, price optimization, and cart optimization.
💡 Focus on profit per visitor rather than just conversion rate to maximize your returns.
📈 Boost conversion rate by addressing customer concerns, providing clear value propositions, and simplifying navigation.
🛍️ Increase AOV by offering upsells, bundles, and quantity selectors, as well as leveraging free shipping thresholds strategically.
💰 Utilize price anchoring and charm pricing to encourage higher purchase values without sacrificing conversion rate.
🚀 Test landing pages for both acquisition and retention to reach new and existing customers effectively.
0:00 - Intro
2:15 - Focus on profit per visitor for maximum profit
5:06 - Conversion rate, AOV, and profit
6:24 - Increase conversion rate by addressing customer concerns
7:35 - Risk reversal strategies for better conversion
9:47 - Using videos to boost conversion
10:05 - Highlighting USPs below the buy box
13:16 - Simplifying options and improving visibility
16:39 - Using icons and clearer messaging
23:36 - Personalization in linear funnels
24:25 - Testing different offers for different traffic sources
26:05 - Implementing a more compact buy box with clear options and reviews
27:23 - Highlighting value propositions on product pages
29:03 - Testing different page designs and messaging
31:01 - A/B testing for the most effective design and messaging
32:06 - Pricing strategies like charm pricing and discounts
36:10 - Offering multiple quantities or volume discounts
39:03 - Simplifying the checkout process
46:01 - Implementing upsells in the cart and tiered discounts
46:53 - Final chew
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Ash Melwani - https://twitter.com/ashvinmelwani
Chew On This - https://twitter.com/chewonthisdtc
