Rapid Response: How BuzzFeed bounced back, w/Jonah Peretti
Masters of Scale
BuzzFeed's Resilience: Navigating Pandemic Challenges
This chapter explores BuzzFeed's transformative journey during a tough year marked by the pandemic's impact on revenue and advertising. The narrative showcases the company's strategic pivot, leading to an unexpected $30 million profit despite initial losses, and discusses its role in aiding businesses in their digital transitions. It also examines the implications of consolidation and SPACs for BuzzFeed's future growth and public offering plans, while balancing brand independence and community engagement.
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