The Simulacrum and the Importance of Reality

Jean Baudelgad's work is really similar in a lot of ways to Gideball. He identifies that within the simulacrum is a concerted effort to try and make the world real, which might seem totally strange. But he says everything can be reduced to an easily commodifiable and consumable form in an image form. Now, I want you to let me know, who side are you on? Do you think De Ball is a little bit too reductive? Or do you think this real-world thinking distracts from actual coalitional politics against exploitation?