The Future of Programmatically Generated Content

I see a world where nobody is watching analog media. I think what will have to happen for system level disruption is sort of this dynamic between attackers and incumbents. So there's the disruptors coming in with strong funding and sponsorship from these BC institutions, and then looking at that sort of digital native dynamic. And then trying to adapt to that dynamic by taking advantage of some actual competitive advantage that incumbents currently have. It's that sort of dynamic that I feel is going to take us from the task level to a system level.