Andrew Benin joins the Wavebreak Podcast to walk us through how he launched a business that immediately sold out of inventory, just 1 month after launching.
In this episode you’ll learn:
- The blueprint behind the ‘no ad spend required’ strategy, how it led to a complete sellout for Graza, and why non-paid social channels are more important now than ever.
- The behind-the-scenes knowledge Andrew soaked up firsthand while working at Warby Parker, Magic Spoon, and Casper.
- The costs every D2C startup should plan for when optimizing branding and PR for their companies.
Andrew Benin is Co-founder and CEO at Graza, olive oil made for anyone who cooks..
Links Mentioned
Sponsored by...
Klaviyo — Over 265,000 innovative brands are growing their businesses by listening and understanding to cues from their customers--easily turning that information into valuable marketing messages used to build highly segmented, automated email & SMS campaigns, such as win back campaigns or abandoned cart recovery and more.
Recharge — Over 15,000 merchants have launched and scaled their subscription business with Recharge. Be it a curated monthly box, recurring necessities or access to exclusive perks, Recharge powers billions of dollars in annual processing for more than 50 million subscribers.
