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#35: Leela Srinivasan (CMO at Checkout.com, former CMO at Momentive.ai aka SurveyMonkey)

The Dave Gerhardt Show

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Survey Monkey - What Are the Biggest Marketing Challenges?

I love the idea of taking that same investment and putting it on your own event, creating a round table with someone amazing in your space. And I just think you get so much more leverage from that,. It does require changing and thinking from a demand gen perspective where we're not just going to get a list and create pipeline. This is a longer term asset that we're going to create for the brand.

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