Is It a Catch 22 for the Advertisers?

We're gonna be back to like 1970s television viewing. The people that will buy the service with ads and won't pay the extra are not the people that the advertisers want right? So that's an interesting catch 22 for the advertiser and for the people selling ads yes. Buy simply safe is spelled with the pH uh just so we don't yeah so I think where we are at with this  is a perfect place for us to get into this part of the discussion from our sponsors.