Mattia Fosci: The publisher’s dilemma in a first-party data world
Masters of Privacy
00:00
Introduction
Sergio Maldonado: It's naive or ideological to assume that the open web can just do away with any form of behavioral targeting. When publisher generates high-value data and then makes it available by DMP to everyone else, the data is gone. Matthias Foshey: The first most important thing a publisher can do today is stop the automatic leaking on my data in the ecosystem. And then we can talk about how do we collaborate to ensure everyone can make the most from monetizing your own inventory.
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