Athletes Authority ON AIR | Ep. 129 - Do You Know The Best Membership Option For Your Customers? w/ Karl Goodman
Athletes Authority ON AIR
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The Importance of Recurring Revenues in Gyms
If you've got all these demands for immediate cash going out, but your only economic engine is drip fed in recipe for disaster. So that's where prepay comes in. It isn't an either or it's a end and it's both 60, 70% of your revenues probably should come from recurring revenues because that's a hedge against volatility. But flip side is 23% needs to be cash in the door from day one. And that keeps you what I call float.
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