Do You Know What Brand Is?

Hey Guys! I started The Value Hive Podcast three years ago on the floor of my bedroom in my parents house. Today, I interviewed the iconic green cartoon chicken Doomberg. Lesson? Work hard and you too can interview cartoon chickens. This episode is a behind the scenes of what happens inside the hen house. Going from idea generation to the first draft, then to editing and publishing. How to use twitter to create demand. Why having a good enough title is is essential for crossing the chasm into virality, and lessons learned from starting Doomberg and what the future holds.

• [0:00] The Story behind Doomberg
• [4:50] The Story behind the Name and the iconic Chicken
• [6:20] The Five Pillars of a Business
• [9:20] Pillar #1: Brand
• [16:00] Struggles of Running a Newsletter
• [27:00] Crossing the Chasm into Virality
• [32:00] Idea Generation to First Draft
• [40:00] Editing the First Draft
• [48:30] Lessons Learned from Starting Doomberg
• [51:00] Demand Creation: Impressions.
• [1:03:00] Long/Short based on Doomberg Articles
• [1:09:40] Twitter Q&A: The Best Energy Policy in the World?
• [1:12:00] The Future of Doomberg
• [1:23:00] More from Doomberg and Closing Questions

Finally, a big thanks to the following sponsors for making the podcast a reality.

Mitimco

This episode is brought to you by MIT Investment Management Company, also known as MITIMCo, the investment office of MIT. Each year, MITIMCo invests in a handful of new emerging managers who it believes can earn exceptional long-term returns in support of MIT's mission. To help the emerging manager community more broadly, they created emergingmanagers.org, a website for emerging manager stockpickers.

For those looking to start a stock-picking fund or just looking to learn about how others have done it, I highly recommend the site. You'll find essays and interviews by successful emerging managers, service providers used by MIT's own managers, essays MITIMCo has written for emerging managers and more!

Quartr

Quartr is revolutionizing the way investors interact with IR departments, listen to conference calls, and conduct research. The best way to think of Quartr is like Spotify for investor conference calls. Quartr is 100% free and includes markets from 12+ countries (with plans to expand in the future!). Investors can easily request new companies, and Quartr is quick to add them. You can learn more about Quartr by visiting their site, Quartr.se

If you're interested in changing the way you research companies, download the app today and give it a try on Apple and Android.

Tegus

Tegus has the world’s largest collection of instantly available interviews on all the public and private companies you care about. Tegus actually makes primary research fun and effortless, too. Instead of weeks and months, you can learn a new industry or company in hours, and all from those that know it best.

I spend nearly all my time reading Tegus calls. And I know you will too. If you’re interested, head on over to tegus.co/valuehive for a free trial to see for yourself.

TIKR

TIKR is THE BEST resource for all stock market data, I use TIKR every day in my process, and I know you will too. Make sure to check them out at TIKR.com/hive.