New Customer Journeys
TechMagic with Cathy Hackl
Web3 and the Power of Co-Creation
Companies like Lego are already drawing upon their fandom to create content and innovate. Instead of relying solely on their internal creative team, they're inviting customers to the design table. A key factor in the success of Lego World Builder is the potential for equity. The promise of equity inspires builders to prioritize world builder projects over personal ones.
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