You Can Crush D2C, You Crush Retail?

I don't know that there's any sort of intense correlation between omnichannel and D2C. Some verticals, some categories, you absolutely have to go wholesale. I think we are fortunate that we are in one of those categories where you were probably as well positioned as we can be for being able to drive scale and pay that position. Beauty is known to have solid margins. We have fortunate ability to have an owned audience through Bobby's fame or earn media through it.