S2 E56 - It's About Time We Talk Outbound | Jessica Watts
Stacking Growth | The B2B Marketing Podcast
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Revenue Plan Design
I really want to see us as revenue leaders redefine what it means to build an annual revenue plan. It's such an ill-defined art slash science that every company does it differently. I think coming out of the pandemic and then into a recession, I think a lot of people are questioning the way revenue plans get written.
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