149. Capturing value in digital transformations
Inside the Strategy Room
The Importance of Developing Software
70% of companies who are in the more successful group are actually developing their own software. About two-thirds of that is software to enhance your core business. One-third of that is to then go on and sell. It's not software that they're charging revenue for but we were surprised to see about a third of them have actually developed software products that they're looking to monetize, he says.
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