Why LinkedIn Is a Hidden Goldmine for Creators in 2025
The Blogger Genius Podcast
Maximizing LinkedIn for Creators: Content Strategies and Profile Optimization
This chapter explores how individuals, particularly food bloggers and artists, can transform LinkedIn into a dynamic content platform. It provides strategies for profile optimization, content variety, and posting frequency to enhance engagement and visibility on the platform.
If you’re a blogger, coach, or creator, LinkedIn might seem like the last place you’d go to grow your business. Isn't it just for corporate jobs and stuffy networking? Not anymore.
In my latest Blogger Genius Podcast episode, I interviewed LinkedIn expert Louise Brogan, and she opened my eyes: LinkedIn is a hidden goldmine for creators ready to stand out and sell.
In this post, I’ll break down why LinkedIn is your next big opportunity, how to get started the right way, and how to use tools like MiloTree to build your audience effortlessly.
Show Notes:
- MiloTree
- FREEBIE: AI Prompt for 10 Product Ideas in Uncertain Times
- FREEBIE: 3 AI Prompts You Need to Create a Freebie Cheatsheet
- FREEBIE: 13 AI Prompts to Write an Ebook in Under 3 Hours
- Join The Blogger Genius Newsletter
- Become a Blogger Genius Facebook Group
- Louise Brogan
- Raise Your Visibility on LinkedIn
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Why LinkedIn is the Hidden Opportunity You Can’t Ignore
Most bloggers and small business owners think LinkedIn is only for suits and corporate ladder climbers. But Louise shared a surprising truth:
✅ People on LinkedIn have money to spend — and they’re looking for new hobbies, services, and products. ✅ Less competition — Only 2% of LinkedIn users post content! ✅ Engaged audiences — These aren’t passive scrollers. LinkedIn users are more likely to buy, connect, and hire.
If you’ve been hit hard by Google updates or you’re frustrated with Instagram’s algorithm, LinkedIn offers a fresh place to be seen and heard — especially if you’re creative, independent, or selling digital products.
How to Start Growing Your Business on LinkedIn
You don’t need to reinvent the wheel to succeed on LinkedIn. Here’s Louise’s simple, powerful strategy:
1. Optimize Your Profile
Think of your LinkedIn profile as your storefront. Louise recommends making it immediately clear:
- Who you help
- How you help them
- What action you want them to take next (hint: link to your freebie, blog, or store)
Pro Tip: Your profile should focus more on your audience’s needs than your own resume.
2. Post Just Twice a Week
Unlike Instagram or TikTok where you need to post daily, LinkedIn works best with just 1–2 posts a week. Some ideas:
- Share quick tips or advice related to your niche.
- Ask engaging questions that invite comments.
- Tell short stories that connect to your brand.
👉 Important: Don’t spam with links! Instead, draw people to click through to your profile, where they’ll find all your goodies.
3. Use LinkedIn Newsletters
Louise dropped a golden tip: Create a LinkedIn Newsletter.
- Every new connection is invited to subscribe.
- You can include links to your blog, freebies, and products inside the newsletter.
- Best of all, newsletters get sent to subscribers’ email inboxes — not just buried in LinkedIn feeds.
Imagine growing a second email list on autopilot!
Why LinkedIn Is Perfect for Selling Digital Products and Growing Your Email List
At MiloTree, we’re all about making business simple. That’s why this strategy pairs perfectly with MiloTree’s free tools.
With MiloTree’s Free Plan, you can:
- Create an AI-generated opt-in page in under 5 minutes.
- Upload your freebie (cheat sheet, mini-course, coupon — anything!).
- Start collecting emails while you sleep.
- Sell digital products without needing complicated tech.
Whether you're sending LinkedIn visitors to your freebie or newsletter, MiloTree makes it easy to capture those leads and turn them into customers.
👉 Ready to set up your free MiloTree account? Start here.
Take Action Today
If you want to future-proof your business, diversify your audience, and stop relying only on Instagram or Google, it’s time to embrace LinkedIn.
Start by:
- Optimizing your LinkedIn profile
- Posting twice a week
- Launching a LinkedIn newsletter
- Creating your MiloTree freebie to collect email subscribers
The opportunities are wide open — and the competition is surprisingly low.
🎯 Pro Tip: Don't overthink it. Get your first post up this week and start building momentum.
You’ve got this! And if you want even more help, check out MiloTree’s free AI prompts to quickly create your first irresistible freebie.
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