Sales Strategy & Enablement by Revenue.io cover image

1033: How You Sell is Why You Win, with George Bronten

Sales Strategy & Enablement by Revenue.io

00:00

It Starts With You Has an Vitial Cellar

Is this you as the individual seller, as s art, the prime point of differentiation in the mind of the buyer when it comes to making their decision? "Very few sales organizations i bump into have ave really taken that to the next level and embraced it," he says. 'If you sound like every other cellar and you're just, you know, self centred that comes through, you won't build that trust'

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