The Importance of Branding

[video available on spotify] today i’m going to be talking about something that i'm obsessed with. in 2023, our identities as human beings are not just confined to our physical being. our identities are now a combination of our online presence and our physical presence. prior to the internet, if you weren't a celebrity, your entire identity was judged based on your physical presence. at this point in time, your online identity and your physical presence equally, in my opinion, shape the way that people perceive you. i've noticed that with the rapid development of social media, there has also been a rapid development of different aesthetics that people align themselves with in a way that goes beyond just lighthearted interests. to me, it feels like people's online aesthetics become almost a lifestyle, almost an obsession, almost a religion in some cases, and this is so fascinating to me. so today we're talking about our collective obsession with having an aesthetic, especially online.

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