Data-Driven Performance in Formula One

This month, we're delving into the thrilling world of Formula 1 racing—a high-octane blend of speed and data analytics that drives innovation both on and off the track. Joining us is Rob Smedley, renowned F1 race engineer and strategist with extensive experience at Ferrari, Williams, and the Formula One Group. We'll discuss Rob's journey into this fascinating sport, how data shapes race strategies and driver development, and the biggest transformations AI has brought to Formula 1. Whether you're a motorsports fan, data scientist, or simply curious about cutting-edge technology, join us to explore how data fuels Formula 1's future.

Our guest: 

Rob Smedley, CEO and Founder of Smedley Group, an advanced technology business whose mission is to make motorsport faster, fairer, cleaner, and cheaper.