How to Rip Off People Like You

Alexis Madrigal fell for basically the same scheme. He was on Instagram, saw a camel hair coat that he liked and ordered it. Then about four or five weeks later, he got this black plastic bag in the mail. And then when I pulled the actual code out, it was like so synthetic. This is really the essence of how digital commerce works. It's obviously middlemen have always been around, but these people don't handle the merchandise. They just built a front end for somebody else's retail site. So we're talking about hundreds of thousands of websites where all people are doing is reselling cheap goods from China as fancy goods. Kind of like it.