
Leveraging Digital Marketing, AI, and Personal Brand Apps for Brand Growth
The Influential Personal Brand Podcast
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Navigating Digital Marketing Trends
This chapter explores the evolving landscape of digital marketing with a focus on AI integration and the impact of social media algorithms. It emphasizes the need for effective communication strategies for both local businesses and online ventures, while also addressing the shifts in content consumption trends. The discussion highlights the difference between strategies and tactics, urging marketers to adapt their approaches to enhance audience engagement and conversion rates.
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