6min chapter

The Digiday Podcast cover image

Digiday's top media trends to watch in 2023

The Digiday Podcast

CHAPTER

Short Form Vertical Video

I do think that there's still a lot of investment into creating and then trying to sell shows for publisher studios. But on the flip side, publishers are also embracing short form vertical video because it is significantly cheaper to produce. The whole idea of having a personality driven piece of content that was created in the app and edited using the tools that are native to the app still seems to be performing well as publishers more embrace these platforms.

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