127 - Digital Security Tips to Protect Websites from Hacks with Kathleen Booth
Web Design Business with Josh Hall
00:00
What Malvertisers Can Do With Bad User Experiences
If you can't control the third party code in your sight, what's at risk is your user experience, your brand and your revenue. If if you have bad ads on your sight, your users are going to start to churn. It's a massive attribution issue because we set these codes up for specific campaigns. And here's where it gets really scary. Maybe i'm paying my affiliates percentage of the sales they drive using that code. All of a sudden, if those codes are getting into being stuffed out basically by a bot, not only can I not trust that the trust that im over paying my affiliates didn't drive those sales, it's a huge problem.
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