Are Democrats Better at This?

Aristotle told us this more than 2,000 years ago in his book rhetoric that you need to focus on people's pathos. You move people by hitting them in their heart, not just their head. The right have understood how to energize their base by appealing to their emotions and the emotions. And I think what happened in 2016 was Donald Trump comes on and says, lock her up, build the wall, ban Muslims.