18min chapter

"World of DaaS" cover image

Sarah Tavel, Benchmark Capital GP: Selling Work in SaaS

"World of DaaS"

CHAPTER

Exploring the Intersection of Technology and Service in SaaS Industry

The chapter delves into the dynamics of buyers in the SaaS industry, shifting focus from specific technologies to end results and quality. It discusses the strategy of acquiring service call center businesses for techification and automation, and explores the challenges and benefits compared to building AI-powered assistants from scratch. The conversation also touches on the impact of outsourcing, automation, and AI technology on various job sectors, emphasizing the importance of differentiation and innovation in the competitive market.

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