Gamification – does making things fun work?
Digital Planet
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Is Game of Finance Highly Effective?
The first and most powerful tool that you can use at your disposal is novelty. You introduce a little bit of fun and people will immediately gravitate towards it, right? But that only has a short-term effect. If you're looking to do something more long-term then you have to tap into people's desire for status and their desire for progress. So those two factors have a more evergreen pull, but novelty works very well in the short-term.
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