Stacking Growth | The B2B Marketing Podcast cover image

Complete Breakdown: Brand. Demand. Expand.

Stacking Growth | The B2B Marketing Podcast

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Budgeting Across Brand, Demand, Expand

Recommended budget ranges (demand 50–60%, brand 20–30%, expand 10–20%) and the case for CRO-owned investment in expand to improve NRR and efficiency.

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