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New! "The story is the difference" with West Wing Writer Vinca LaFleur.
Making Data Simple
Do You Think Classical Rhetoric and Logos Work for Everything?
CNN's John Defterios talks about how to use rhetoric in business and politics. He says the tools of classical rhetoric, ethos and pathos work across everything. The key is knowing your audience and having an emotional screen that makes it things personal. Do you think this structure also works for the corporate or business world?
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