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22min chapter
The Future of SEO #Digest
The SaaS SEO Show
The Future of SEO and the Role of Publishers in Relation to Google
This chapter discusses the future of SEO and the role of publishers in relation to Google. The speakers talk about how Google aggregates news but relies on news sites for content. They also discuss the click through rate on ads and the revenue generated from that. They mention the opportunity in organic search and the constant growth of the search landscape. The speakers highlight that Google is investing in devices and systems to encourage more searches. They mention the different ways people may search in the future, such as by image, voice, video, or text. They also touch upon the challenges Google faces in video search and their efforts to include other video platforms in search results. The chapter concludes by emphasizing that while SEO has evolved, it will continue to exist and hold value.
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