I try to create and come up with it's basically like a profile Of a person that's focused more on their decision making. So how do they make decisions? Do they need to read the whole page? Do they just came around? How do they actually consume the content that I present to them? And the other thing is Yeah, I try to basically map out their thinking when they get to the page and also how that needs to change after they saw my message and after they bought so I basically have like a transition kind of like a map of and especially the starting point.

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