3min chapter

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Challenges and Opportunities for the Suncare Sector, Panel

The Eco Well podcast

CHAPTER

Misinformation and the Future of Science Communication

The gap between good information and making crappy, like simple misinformation is just widening. Misinformation is having a tremendous impact on the cosmetics sector, including on the sun care sector. The rise of generative AI will make it a lot easier to make embedded content that can be pump out really easily. And from the psychom slash maybe consumer perception point of view, Michelle, what do you think?

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