E31: How to Legally Protect Your Brand with Casey Handy-Smith, Esq.
THE CAMPFIRE CIRCLE | executive visibility, thought leadership, brand storytelling, personal brand, Linkedin marketing
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Protecting Your Intellectual Property
Casey: I think a lot of times when you are not in quote unquote traditional like entertainment or kind of like IP heavy spaces, you don't even think about your intellectual property as much. So my question is for all of us, you know, creative entrepreneurs, service providers, coaches, consultants that are listening to this podcast. How do we get our legal house in order, right? Like what protections do we need in place?" Casey: You want to be protecting your actual brand that you're creating through trademarks and copyrights. And then obviously contracts with anyone you're doing anything collaborative with.
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