I love that you called it the elevator pitch because there are some times when I'm using working genius, I think of it sort of like a Rubik's Cube or a codex. But what do you lead with? And I love that you have to distill down what we lead with. That is this immediate understanding this, this, and it's liberating as soon as you get that when you opt right in. This episode is really an insider look at how we're processing everything.