I think what's happening is kind of a bifurcation. The people who want long form are finding it. There's ample long form available. And the kid on Twitter 10K, I had him here on the show. I think he's doing excellent work in trying to do these long form pieces on Twitter. That is not easy. People don't understand that they have editors. They have people that write those headlines. It really drives me crazy when I see them being taken advantage of. We're mostly value based. We have a lot of momentum stuff but we're quality as you know.

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