James Tennant is the Founder of Converge, a content amplification firm for B2B businesses. He has over 12 years of experience helping B2B companies and organizations of all sizes in various industries create and share great content to educate, inspire, and bring value to their audiences. James offers a range of editing and copywriting services to improve the overall quality of any written materials companies might circulate. He is also the co-host of The Barndoors and Banjos Football Podcast.

Do you want to reach a bigger audience using content you’ve already created? How can you consistently get your content in front of the right people?

According to James Tennant, creating great content is not enough to build trust, authority, and brand awareness. Promoting it makes the difference because the right people will consume it, and a well-promoted average piece of content outperforms poorly promoted first-class content. James shares how he helps B2B businesses with content amplification to reach a bigger, broader audience consistently. 

In this episode of the Quiet Light Podcast, Pat Yates sits down with James Tennant, Founder of Converge, to discuss promoting and amplifying content to reach a larger audience. James talks about what to consider when creating and promoting content, Converge’s content promotion process, and the best type of content to help you engage with more audiences.