Enhancing Emotional Engagement in Advertising

In this episode, Sarah quizzes nate on a fascinating study co-authored by Jason Pallant that analyzed nearly 21,000 tweets from celebrity chefs, fashion bloggers, and personal trainers. The surprising insight? The most retweeted posts aren't hot takes or personal facts—they're something much simpler…

We dig into:

• Which tweet styles boost reach (and which kill it)

• Why storytelling beats facts—even in 140 characters

• How influencer tone and topic affect virality

• What brands and marketers can actually do with this

If you're running influencer campaigns or posting as a founder, this one's a blueprint.

Source: https://app.sciencesays.com/p/stories-about-others-retweeted-more

CoHost: Nate Lagos

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LinkedIn: https://www.linkedin.com/in/natelagos/

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Thanks to Cytrus for the theme song, "Sky High" You can follow and find them on Spotify:https://open.spotify.com/track/1oKGDsxjRdQlf2xHLZsiSJ?si=8fbd275dbbb54cbf