3min chapter

Curious Minds at Work cover image

CM 232: Vanessa Bohns on How We Influence Others – Encore

Curious Minds at Work

CHAPTER

Why People Are Saying Yes to Our Surveys

People think that changing something about the way I ask is going to make a big difference in terms of getting a yes. But when we've looked at the size of the request that people are asking, and we've changed it, there's no difference. A major reason people say yes to our participants in these studies is because it's so hard to say no. And that's true regardless of what someone is asking you for.

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