2min chapter

The Marketing Book Podcast cover image

407 The JOLT Effect by Matt Dixon

The Marketing Book Podcast

CHAPTER

The Jolt Effect - The Answer to More Sales Is in Your Pipeline Right Now.

40 to 60% of the average sales person's pipeline based on our research is lost to no decision. And so there's a huge opportunity to drive a massive inflection, create a tide that will lift all boats across the sales organization by getting those customers unstuck and moving forward. Almost 90% of all the opportunities we studied were with customers displaying either moderate or high levels of indecision.

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