46: Creating an empathy-forward sales strategy with messaging & positioning strategist Danait Berhe
Unbreakable Business
00:00
Embracing Thought Leadership and Customer-Centricity
The chapter highlights the importance of thought leadership and understanding the target audience deeply to adapt to their evolving needs. It discusses the significance of sharing unique perspectives with the audience to establish expertise and fostering innovation through consistent engagement. The conversation delves into the emotional aspects of audience experiences to create empathetic messaging and emphasizes the mindset of using tools as enhancers for success.
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Transcript
