ACQ2 by Acquired cover image

Why Duolingo Worked (with Luis von Ahn, CEO)

ACQ2 by Acquired

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From Free to Freemium: A Journey of Growth

This chapter explores the evolution of a language learning platform from a mission-driven model to a successful freemium strategy. It delves into the challenges of monetization, user retention, and the impact of creative marketing on brand development.

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