The Importance of Platform Risk in Business

Every business has platform risk right now, says founder and CEO of Shopify. How do you assess it? What are your strategic priorities? Do you care more about power users or top-of-funnel users? There is an upside to using different platforms: You get to piggyback on their marketing spend. But there isn't a generalized approach where you can say, well, okay, one's going to be low risk that one's high risk.