B2B Marketing with Dave Gerhardt cover image

Category Creation Playbook: How to Be Irreplaceable in B2B Marketing (with Josh Lowman)

B2B Marketing with Dave Gerhardt

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Crafting a Strategic Ethos for Marketing Success

This chapter emphasizes the significance of a comprehensive marketing strategy that goes beyond just defining products. It highlights the necessity of understanding a product's ethos to guide innovation and create features that align with the brand's core values.

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