Exploring Personal Branding and Creative Support

Yeah, I think it's. And partly it's that we can make abstractions and so we can think about sort of general situations like what is a general principle by which I would want to live my life like if I made something a principle. And then I followed it and then 90% of the time it gave me better results than if I didn't have that principle, then you might want to follow it even in the 10% of the time when it doesn't give a good result so like laws are a good example of this like, yeah, like it's not always necessary to wear a seat belt but if you have that as a principle then on average, then you're going to, you know, survive more car accidents. And then, and then there's a thing of something like that. If you're thinking of the future as being part of the present. I don't know if this makes sense. But it's something like you're not only thinking about the future and you're not only thinking about the present you're thinking about them all sort of as one thing. And then that's where the cool stuff happens because then you can be like, I think it'd be really cool to have this 10 year long project where I start this company and we gradually build and everything and then each each moment of like, okay, I have to find investors and I have to fill out these forms each each of those moments in the context of the bigger 10 year goal becomes enjoyable. But then there's the state of like only doing it because you want the end result and then that's the non enjoyable

Living in the Darkest Timeline: A Conversation with Bram Gieben

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