Lessons from 11 Years of Building an Agency — and What Happened After
Ecommerce Playbook: Numbers, Struggles & Growth
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Navigating Agency Management and Valuation
This chapter explores the complexities of running an agency, the misconceptions in client relationships, and the financial dynamics that differentiate agency models from e-commerce businesses. The speakers discuss the evolution of agency operations, emphasizing cash flow, EBITDA multiples, and how these factors influence business valuation and success.
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