How Do You Reboot Trust?

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People will increasingly trust local sources of information so local newspapers because with they have local reporters and so on. Certain state actors are creating fake local newspapers especially in the u.s. swing states leading up to the election this happened in 2016 but what happens when i can make a super credible looking fake news website? We use these little shortcuts like if the website says that it was updated ten seconds ago or yesterday the recency of its of its latest update makes it look far more credible. It's a very simple credibility persuasive signal to hack in terms of trust.

We are in the middle of a global trust crisis. Neighbors are strangers and local news sources are becoming scarcer; institutions that used to symbolize prestige, honor and a sense of societal security are ridiculed for being antiquated and out of touch. To replace the void, we turn to sharing economy companies and social media, which come up short, or worse. Our guest on this episode, academic and business advisor Rachel Botsman, guides us through how we got here, and how to recover. Botsman is the Trust Fellow at Oxford University, and the author of two books, including “Who Can You Trust?” The intangibility of trust makes it difficult to pin down, she explains, and she speaks directly to technology leaders about fostering communities and creating products the public is willing to put faith in. “The efficiency of technology is the enemy of trust,” she says.